Evidence comes before rankings
Our editorial aim is to help adult readers separate documented facts from promotional claims. A review should identify the actual operator, named legal entity, licence status, authorised domain and complaint pathway, then examine payments and rules relevant to the product.
Source hierarchy
Official regulator registers and current signed or published operator terms take priority over banners, advertising, aggregator ratings and unsupported customer anecdotes. We use dates when assessing changeable information and disclose meaningful uncertainty.
Product-specific checks
For casinos, material considerations include withdrawal rules, identity checks, bonus wagering, software disclosures and self-exclusion controls. For sportsbooks, the relevant considerations instead include odds format, market settlement rules, void rules, cash-out restrictions, event postponements, stake caps and bet dispute resolution. We do not treat casino-only promotions as sportsbook offers.
Commercial disclosures
Affiliate commissions may be earned through some outbound links. Editorial statements should not depend on commission size. A promoted ranking is not proof of UK authorisation, safety, or financial advantage.
Corrections and freshness
We seek to correct mistakes about regulatory status, ownership, payment restrictions and terms when supported by reliable primary documents. Review dates do not by themselves mean every bonus or offer was independently re-verified on that day.
Responsible publication
Content must not present offshore gambling as a means to evade GAMSTOP. Readers who have chosen self-exclusion should maintain it and use trusted support resources rather than offshore alternatives.